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Hit Me! The secrets of getting your small business to punch its weight online by Alan Stevens, Filip Matous, Andrew Rayner, Nichola Stott, Francesca James, Richard Carman, Malcolm Graham, David White, Andy Lopata, Nicola Groag, Jamie Gledhill, Alexia Leachman

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10. THE ART OF USER EXPERIENCE DESIGN by Richard Carman

About Richard Carman

RICHARD CARMAN is the managing director of Pure Innovation, a digital web and mobile application agency that is passionate about technology and developing great code.

A digital expert with a passion for all things web, technology and business related, Richard is mostly either working with technology entrepreneurs to get new web-based ideas off the ground or helping marketing agencies to make the web work for them and their clients in increasingly complex ways.

His first career was as an Army Officer with the Royal Engineers, where he lived by the phrase: “improvise, adapt and overcome” – something which has proved to be an invaluable skill in business. The team ...

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