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Hit Me! The secrets of getting your small business to punch its weight online by Alan Stevens, Filip Matous, Andrew Rayner, Nichola Stott, Francesca James, Richard Carman, Malcolm Graham, David White, Andy Lopata, Nicola Groag, Jamie Gledhill, Alexia Leachman

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12. LOCAL INTERNET MARKETING by Andrew Rayner

About Andrew Rayner

ANDREW RAYNER is a self-professed search marketing geek with a passion for extracting knowledge from data.

Having studied Information Systems at the University of Surrey he went on to work in IT in analytical roles. His ability to learn and keen interest in commercial knowledge saw him rapidly advanced from a junior support role to IT Manager in just two years. However, he realised that life as an employee was not for him when an entrepreneurial opportunity came along in the form of an offer to co-found a technology business and after six years helping other small businesses to take advantage of technology the .com boom led him to starting his own business.

As MD and search ...

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