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Hit Me! The secrets of getting your small business to punch its weight online by Alan Stevens, Filip Matous, Andrew Rayner, Nichola Stott, Francesca James, Richard Carman, Malcolm Graham, David White, Andy Lopata, Nicola Groag, Jamie Gledhill, Alexia Leachman

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1. SETTING UP AN ONLINE BUSINESS by Nicola Groag

About Nicola Groag

NICOLA GROAG is a former City girl and current entrepreneur. She is the founder and CEO of luxury e-commerce boutique www.lacoquette.com, selling designer sex toys and luxury bedroom products, specialising in high-end online retail with an emphasis on health, luxury and discretion.

Whilst she works in e-commerce and is immersed in digital and tech, she still maintains that she is 80% creative and only 20% geek.

Introduction

IN THE MOVIE Field of Dreams, Ray Kinsella (played by Kevin Costner) hears a voice telling him to build a baseball diamond in the cornfields of Iowa:

“If you build it, he will come . . . ”

Well, if I could give all you aspiring e-commerce ...

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