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Hit Me! The secrets of getting your small business to punch its weight online by Alan Stevens, Filip Matous, Andrew Rayner, Nichola Stott, Francesca James, Richard Carman, Malcolm Graham, David White, Andy Lopata, Nicola Groag, Jamie Gledhill, Alexia Leachman

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5. LINKEDIN FOR REFERRALS by Andy Lopata

About Andy Lopata

ANDY LOPATA is a business networking expert who works with companies on how to use networking tools to develop their businesses. He has a regular blog in The Huffington Post and is the author of Recommended: How to Sell Through Networking and Referrals (Financial Times Prentice Hall), as well as the co-author of two other books on networking.

When not networking, speaking or training, he has the dubious pleasure of being an avid Charlton Athletic football fan.

www.lopata.co.uk

WHEN I WAS in my 20s I worked in a lot of jobs that required cold calling. Jobs ranged from selling raffle tickets to people at home when I backpacked in Australia, to reaching out to the senior executives ...

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