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Hit Me! The secrets of getting your small business to punch its weight online by Alan Stevens, Filip Matous, Andrew Rayner, Nichola Stott, Francesca James, Richard Carman, Malcolm Graham, David White, Andy Lopata, Nicola Groag, Jamie Gledhill, Alexia Leachman

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6. TWITTER FOR BUSINESS by Francesca James

About Francesca James

FRANCESCA JAMES is a journalist and blogger specialising in social media and technology for business. You can find her on Twitter @francescaajames.

A S OF SUMMER 2012, Twitter had 10 million active users in the UK and 140 million worldwide. Not bad for a network that was born in 2006. Since its launch, Twitter has occupied many a headline and become increasingly entwined with everyday life. It has been blamed for inciting riots and undermining super injunctions; and credited with accelerating a move to democracy across the Middle East.

Personally, I was a bit slow on the uptake with Twitter. Facebook was the only place I hung out online. I have to admit, I didn’t ‘get it’ ...

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