Chapter 8
Publishing, Players, and Promotion
The little games that make so much money these days are like magazines—like People magazine. It’s great, you read the gossip, but after a while it’s done.
Patrice Desilets (former Ubisoft and THQ creative director)
8.1 Introduction
According to Super Monitoring, statistics-gathers for digital media, in 2013, 91% of all people on the Earth had a mobile phone, with 56% having a smartphone. In fact there are more mobile devices on Earth than there are people. People with smartphones spend 80% of their phone-time using apps, with games accounting for almost half of this.
In the beginning, the mobile ...
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