Chapter 25
Ten (or So) Ways to Distribute and Promote Music
IN THIS CHAPTER
Marketing yourself
Finding a music host site
Utilizing social networking
Promoting your music
Congratulations! You have a final product to sell. The hard … oops, I’m sorry … the easy part is behind you. I’m sure you don’t want to be stuck with boxes of expensive coasters, so now you have to work on getting people interested in buying your music. You’ve just gone from being a musician-composer-engineer-producer to being all those plus a record-company-owner-businessperson. (Exactly how hyphenated can a person get, anyway?)
Your friends and some acquaintances will probably buy a few copies, but after you’ve sold copies to all of them, you need to promote your music to the broader world. This can be tricky. After all, you’re now competing with the big boys and — face it — you don’t have nearly the resources they do. Traditional channels of distribution and marketing are pretty much out of the question for you. So, to succeed in selling your music, you need to try some alternative approaches.
In this chapter, ...
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