25. Beware of Radio Ads
If you’ve ever been tempted to respond to a radio ad, you might change your mind after reading this. Don’t get me wrong. I love the radio. I love talk shows and talk show hosts. There’s nothing I like more than being invited for an on-air interview or to answer listeners’ questions live on the air. But some of those radio ads are something else altogether.
There’s a mortgage company down the road from me that I used to call on when I worked as an account executive for First Franklin wholesale lending. The owner of this company looked me in the eye, grinned with glee, and said he couldn’t wait for his next lawsuit. His big plan was to sue every mortgage company that quoted an interest rate on the air without ...