Why do some products capture our attention while others flop? How do technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that subtly encourages customer behavior; repeatedly bringing them back without costly advertising or aggressive messaging.
Based on years of research, consulting, and practical experience, Hooked shows how to create user habits that stick. This video course is for product designers, marketers, and anyone who seeks to understand how products influence our behavior. The course is based on Eyal’s bestselling book, “Hooked: How to Build Habit-Forming Products,” which can be found at NirAndFar.com/gethook
About the Author
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Nir blogs at NirAndFar.com.