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Although traditionally a physical industry, the hospitality and leisure industry has started to experience growing digital disruption. To date, this disruption has manifested itself as the introduction of new competitors like home-sharing platforms (e.g. Airbnb¹ and Vrbo), online travel agencies or OTAs (e.g. Expedia, Priceline, Booking.com, Skyscanner), hotel comparison/customer feedback platforms (e.g. TripAdvisor, Google Reviews, Facebook Reviews), and food delivery platforms (e.g. Uber Eats). Digital disruption is driven by digital technology advancements and results in both existential threats and game-changing opportunities. ...

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Hospitality Management and Digital Transformation by Richard Busulwa

3Digital technology advancements and digital disruption

Introduction

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