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Hot Text: Web Writing That Works by Lisa Price, Jonathan Price

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Chapter 4. Attention!

Attention!

The Point of Attention

Attention is the coin of the Internet. In the economy of attention, value is measured by Time × Intensity. How long have you paid attention to me? And how intently have you stared at me? That is my net worth.

 

The scarcest resource for today's business leaders is no longer just land, capital, or human labor, and it certainly isn't information. Attention is what's in short supply.

 
 --Thomas H. Davenport and John C. Beck, Harvard Business Review

Of course, the Internet is built on the old economy of capital, labor, goods, services, and money. But parallel to the traditional market there ...

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