O'Reilly logo

Hot Text: Web Writing That Works by Lisa Price, Jonathan Price

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 5. Idea #1: Shorten That Text!

Idea #1: Shorten That Text!

Cut Any Paper-Based Text by 50%

Cut Any Paper-Based Text by 50%

BACKGROUND |

Don't make me read!

The computer builds each letter out of big fat dots on the screen, and these jagged-edged characters become so fuzzy that they challenge the eye, making the job of reading much harder than on paper. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required