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Hot Text: Web Writing That Works by Lisa Price, Jonathan Price

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Chapter 8. Idea #4: Build Chunky Paragraphs!

Idea #4: Build Chunky Paragraphs!

Design Each Paragraph Around One Main Idea

Design Each Paragraph Around One Main Idea

BACKGROUND |

Make each paragraph distinct

Paragraphs set off chunks of prose visually. Since each paragraph looks like a different object, write it that way.

On the Web, people see much less text than a book page can show, so each paragraph seems more prominent. Also, on the ...

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