Chapter 13. Persuading Niche Markets, Individuals, and the Press
Web Marketing Copy
Sure, your boss says your marketing is centered on the customer. The CEO claims dramatically, in slide show after slide show, to live or die by the customer.
But no organization is really centered around the consumer. Customer-centricity is a myth. Your organization may act as a kind of matchmaker between the needs of customers and the products and services that might address those needs, drawing together customers, in-house departments, suppliers, ...
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