O'Reilly logo

Hot Text: Web Writing That Works by Lisa Price, Jonathan Price

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 13. Persuading Niche Markets, Individuals, and the Press

Persuading Niche Markets, Individuals, and the Press

Web Marketing Copy

Sure, your boss says your marketing is centered on the customer. The CEO claims dramatically, in slide show after slide show, to live or die by the customer.

But no organization is really centered around the consumer. Customer-centricity is a myth. Your organization may act as a kind of matchmaker between the needs of customers and the products and services that might address those needs, drawing together customers, in-house departments, suppliers, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required