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Hot-Wiring Your Creative Process: Strategies for Print and New Media Designers by Curt Cloninger

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IntroductionWhat This Book Is and Is Not About

INVENTION, MY DEAR FRIENDS, IS 93 PERCENT PERSPIRATION, 6 PERCENT ELECTRICITY, 4 PERCENT EVAPORATION, AND 2 PERCENT BUTTERSCOTCH RIPPLE.

—WILLY WONKA

Supreme Court Justice Potter Stewart was once charged with determining whether or not a film was pornographic. In his ruling, Potter said he wouldn’t even attempt to define pornography—“but,” he added, “I know it when I see it.” Many people feel the same way about creativity. They can’t explain exactly what constitutes creative visual communication, but they know it when they see it.

If merely defining creativity is tricky, teaching creativity is even trickier; teaching creative design is downright challenging; and teaching creative graphic design is ...

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