At the beginning of 2020, travel and tourism sectors were a growing, thriving industry. Mature travelers were seen as the ones with more disposable income, wanting to take two to three holidays/trips each year and looking for new experiences globally. Younger age groups were more likely to plan a trip at shorter notice, often preferring social media platforms that included UGIs (user-generated images) and positive influencer feedback.
Going forward two years, it was clear that the COVID-19 pandemic had completely changed options for travel and, indeed, views of individuals about how/where/whether to travel outside their home country. The excitement and spontaneity of poring over a map and choosing a new destination, as in Figure F.1 ...
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