How Change Happens

Book description

Discover how those who change the world do so with this thoughtful and timely book

Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century.

Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post., CNN/Money and Harvard Business  

  • Examines why some societal shifts occur, and others don't
  • Illustrates the factors that drive successful social and environmental movements
  • Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change

Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.

Table of contents

  1. Foreword
  2. Introduction: How Change Happens
    1. How We Got to Now
    2. Policy Matters
    3. Darkness and Light
    4. New Lenses
    5. Believing in Systems
    6. Notes
  3. 1 Turn Grassroots Gold
    1. Leading from the Grassroots
    2. Turning Grassroots Gold
    3. Going for Gold: The NRA-ILA Grassroots Division
    4. Getting Out Grassroots Votes
    5. Putting It All Together
    6. Many Pathways to Gold
    7. Going for Gold Via the Grassroots
    8. Untangling Tobacco Control’s Twisted Grassroots
    9. Building Grassroots Momentum for Same-Sex Marriage
    10. Fading Grassroots
    11. Study in Contrasts
    12. Notes
  4. 2 Sharpen Your 10/10/10/20 = 50 Vision
    1. Go National and Federal
    2. Backing into a National Strategy
    3. Smokeless States: A Winning Strategy for Tobacco Control
    4. State-Based Inoculation
    5. Playing Hard and Smart Politics
    6. Rational-Nationalist vs. State-Based Strategies
    7. Notes
  5. 3 Change Hearts and Policy
    1. Pulling Heartstrings
    2. The Day Love Won
    3. Get People “MADD” About Your Cause
    4. David vs. Big Tobacco
    5. Mixed Messages
    6. Notes
  6. 4 Reckon with Adversarial Allies
    1. Fifty Shades of Same-Sex Marriage
    2. Dealing with the Devil You Know
    3. A Perfect Smoking Storm
    4. Notes
  7. 5 Break from Business as Usual
    1. Business as Unusual
    2. Waves of Creative Destruction
    3. Four Roles of Business in How Change Happens
    4. Notes
  8. 6 Be Leaderfull
    1. Leaderfull Movements
    2. Leaderfull Leadership at MADD
    3. The Origins of Leaderfull Leaders
    4. Leaderfull vs. Leaderless vs. Leader-Led Movements
    5. Toward More Leaderfull Movements
    6. Notes
  9. Conclusion: Where We Go from Here: From Forces for Good to How Change Happens
    1. Who You Are Matters
    2. Notes
  10. Appendix A: Research Parameters
  11. Appendix B: List of Interviews
    1. Anti–Drunk Driving
    2. Environment: Acid Rain and Climate Action
    3. Guns
    4. LGBT Marriage Equality
    5. Mass Incarceration and Criminal Justice Reform
    6. Polio
    7. Teen Pregnancy
    8. Tobacco
  12. Appendix C: Additional Resources on Movements and Systems
    1. Guns
    2. Drunk Driving
    3. Environment—Acid Rain and Carbon Emissions
    4. LGBT Marriage Equality
    5. Polio Eradication
    6. Tobacco Control
    7. Additional Resources on Causes, Movements, and Social Change
  13. Acknowledgments
  14. About the Author and GSEI
  15. Index
  16. EULA

Product information

  • Title: How Change Happens
  • Author(s): Leslie R. Crutchfield
  • Release date: May 2018
  • Publisher(s): Wiley
  • ISBN: 9781119413813