The 2012 Obama campaign ran the first personalized presidential campaign in history. The data team was made up of people from diverse backgrounds who embraced data science in service of the goal. Civis Analytics emerged from this team and today enables organizations to use the same methods outside politics. Katie Malone shares lessons learned from these experiences for building effective teams.
Table of contents
- Title: How Civis Analytics created a more effective data-driven team
- Release date: August 2019
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 0636920421177
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