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How Creating Customer Value Makes You a Great Executive by Gautam Mahajan

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CHAPTER 16

Discussion of What You Have Learned Earlier

You, the reader, have learned about Total Customer Value Management, how to measure CVA, and how to change mind-sets and incorporate various techniques such as Customer Strategy and Customer-Centric Circles. You have learned to use Customer Value data for pricing and decommoditizing. This helps you increase shareholder wealth. We could include other ideas on Total Customer Value and how they can measure and increase Customer Value.

First, convert to being a Customer Advocate. Embark on a Customer-Centricity and Customer Value journey. Really understand what each of the Customer terms mean and what their limitations are. For example, what are the limitations of Customer satisfaction, Customer ...

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