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How Digital Trust Drives Culture Change
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How Digital Trust Drives Culture Change

by Chon Abraham, Ronald R. Sims, Sally Daultrey, Anne Buff, Anne Fealey
April 2019
10 pages
17m
English
MIT Sloan Management Review

Overview

Beliefs and behaviors in today’s virtual world blur the definitions and boundaries of responsibility for data privacy, which is reshaping consumers’ expectations of protection. Organizations seeking to adapt their culture toward better digital trust face many challenges but can benefit from four activities in their journey toward better digital trust.

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Publisher Resources

ISBN: 53863MIT60430