How E-Commerce Companies Can Reduce Returns
Research shows that product returns decrease when online shoppers receive orders in a single, consolidated delivery.
Retail executives love the lack of friction in online shopping that makes it fast and easy for customers to complete a purchase, and promising free returns is part of that. But the costs of those returns add up: Of the approximately $1.29 trillion in U.S. online retail sales in 2022, it’s estimated that $212 billion worth of goods — 16.4% of sales — were sent back. While that represents a reprieve for retailers from 2021, when the rate shot up to 20%, returns are up still significantly, from just 10.6% in 2020. It’s putting ...
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