CHAPTER 2

Strategy

Go Direct—Go with Speed

Game Changer: If you don’t know where you are going or map the direct route, you’re destined for a long trip. But when we establish a destination, map the path, and execute specific actions, rapid momentum ensues.

When my children were young, we would sometimes pile them in the car, head out from home with no destination in mind. Arriving at an intersection I would ask, “Should we go right, left, or straight ahead?” As we would drive to “destination unknown” the invariable question (and often irritatingly repeated) would be asked, “Are we there yet?” While the road trip started with fun and energy, they would quickly grow weary on the way to nowhere.

Organizations are not too dissimilar, often traveling ...

Get How Efficiency Changes the Game now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.