How Ghost Scenarios Haunt Strategy Execution
Strategic planners are often blind about how the future will challenge their status quo. A scenario-planning mindset can help them see what they’re missing.
Executives engaged in strategic planning typically have a blind spot. They focus almost exclusively on possible courses of action and pay little attention to the future socioeconomic and environmental context in which those actions will play out. During our combined 70 years of research, practice, and teaching, we, as well as others, have observed that business leaders are inclined, and their organizations configured, to work with only a single implicit view of the future.1 That view is typically ...
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