This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.
How to make sure customer experience permeates every corner of your company--and all your products and services.
As CEO, you’re so dedicated to customer experience that in 1985 when a line of your company’s refrigerators were found defective, you had workers smash 76 of them to smithereens. So what happens when you go on the Internet and the reviews of your product read: “Worst product, worst experience ever! Never buy a Haier product!”
- Title: How Great Products and Services Supply Great User Experiences
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780132143615
You might also like
Strategic Modelling and Business Dynamics: A Feedback Systems Approach
John Morecroft's book is an ideal text for students interested in system modelling and its application …
The Zappos Experience: 5 Principles to Inspire, Engage, and WOW
Make every day a WOW day for your customers, your staff—and your bottom line! “In your …
Winning from Within - A Breakthrough Method for Leading, Living, and Lasting Change
Whether you run a Fortune 500 company or serve as CEO of your household, negotiating effectively …
It All Matters
The all-encompassing framework for achieving the life of your dreams It All Matters presents a framework …