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How I Did It: Lessons from the Front Lines of Business by Daniel McGinn, Harvard Business Review

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FINDING A STRATEGY THAT WORKS

MANY OF THE BEST-SELLING ARTICLES IN THE HISTORY OF Harvard Business Review have focused on strategy, for good reason: Figuring out what businesses to compete in and how to gain—and retain—an advantage over rivals is exceedingly tricky, particularly in a fast-changing global economy.

In the essays that follow, CEOs describe how they’ve made difficult strategic choices as the world changes—whether it’s figuring out a way to keep a manufacturing business in the United States, deciding to kill off a 244-year-old eponymous product, or struggling (and ultimately failing) to save a movie rental business in an industry moving toward digital.

The opening essays in this book played off of Jim Collins’s simple dictate: “First ...

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