Chapter 17
In my early forties, I faced a tough decision. It was 1997, three years into my role as president of KFC, and together with the franchisees, we had turned the company around. PepsiCo chairman Roger Enrico told me that he would like me to take on the role of president of Frito-Lay, the snack food division.
It was an amazing opportunity to lead a bigger and more prestigious division in the company. (PepsiCo had three core divisions—beverages, snack foods, and restaurants.) I had already held leadership positions in the other two divisions, and spending time in the third was a logical step toward taking on the biggest jobs in the corporation.
But I turned it down. It was absolutely the best ...
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