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How CEOs Can Leverage Twitter
Leveraging the Power of Twitter
How Have CEOs Used Twitter Thus Far?
How Should CEOs Use Twitter?
CEO Tweets and Stock Prices
Things to Understand About Twitter
Managing the Bots That Are Managing the Business
Why Managers Still Matter
Managerial Authority Is Here to Stay
When Managerial Authority Is Needed
Mixing Authority and Delegation
Fighting the “Headquarters Knows Best” Syndrome
Identifying the Problem
A Common Condition
Developing a More Global View
What Irdeto Did
Monitoring the Response
A Changing Perspective
Lessons for Other Companies
Wanted: A Global Mindset
Why Good Leaders Don’t Need Charisma