Book description
Digital customer service is becoming more widely adopted, but one place it falls short is in the language and phrases it uses. Many digital service platforms use words that alienate customers rather than engage them; selecting customer-centric language for chatbots and service platforms can make a significant difference in customer satisfaction.Product information
- Title: How Should Companies Talk to Customers Online?
- Author(s):
- Release date: November 2018
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT60209
You might also like
book
The Secrets of Selling: How to win in any sales situation
By far the best book on selling I have ever read. I bought a copy for …
book
Don't Be That Boss: How Great Communicators Get the Most Out of Their Employees and Their Careers
An executive coach shows you how better communication leads to productivity and profitability Communication is the …
book
The Business of IT: How to Improve Service and Lower Costs
Drive More Business Value from IT… and Bridge the Gap Between IT and Business Leadership Apply …
book
What Millennials Want from Work: How to Maximize Engagement in Today’s Workforce
The most comprehensive, in-depth look at Millennials to date—essential for managers, HR professionals, and global business …
