Chapter 3
1. Borders Group and Kobo Inc.
2. Barnes & Noble and Amazon
3. Blockbuster
4. Redbox
5. Toyota and Honda
6. Yahoo! and Google
7. Apple iTunes
8. Nielsen
9. Rhapsody
10. Kia
11. Trek
12. Hyundai
13. Motorola, Nokia, and BellSouth/IBM
14. Samsung
15. Ericsson
16. Siemens
17. Walmart
18. Circuit City and Best Buy
19. Target
20. AT&T
21. Dell Computers
22. Billboard
23. Pepsi
24. Media Monkey
25. Sharepod
26. Tylenol
27. Kmart
28. Microsoft
29. Verizon
Chapter 4
1. De Beers
2. Facebook and Twitter
3. International News Service and the Associated Press
4. Google
5. Apple v. Franklin
6. Cincinnati Post, Tucson Citizen, and Albuquerque Tribune
7. Detroit Free Press and New Orleans The Times-Picayune ...
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