CHAPTER 1

Big Business Goals

How can you maximize your odds of great leadership success in business?

Why Big Business Goals Matter

In the iconic movie Pulp Fiction, viewers are introduced to a character called Mr. Wolf. He shows up on the scene to clean up the sordid mess created by the two main characters of the movie. The mess includes a dead body, an upset wife, and a blood-covered car. In the entire scene, Mr. Wolf doesn’t lift a finger but is very effective by simply telling others exactly what to do. He solves big problems with the least amount of energy. This, of course, is why I like his character so much.

To be an engineer is to solve problems and achieve goals. This is the raison d’être. This is why you do what you do. In secret, the ...

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