CHAPTER 7

Improving Executive Judgment

How can leaders with an engineering background apply proper executive judgment to avoid making predictable mistakes on their way to achieving their goals?

Why Improving Executive Judgment Matters

The South Sea British stock company, founded in 1711, was granted a monopoly to trade with South America. As a result, it became massively popular with investors, leading to what historians now call the South Sea bubble. Blinded by greed, investors were willing to throw more and more money to obtain the coveted shares. When the bubble eventually burst, it left many investors with an empty wallet and a broken dream. Bubbles happen all the time, yet it was remarkable that even smart people who should have known better ...

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