Chris Boyd and John Wiley explain how the Wall Street Journal uses machine learning and a proprietary algorithm to predict the likelihood for someone subscribing, which in turn dictates the paywall experience that customer receives.
Table of contents
- Title: How the Wall Street Journal uses Machine Learning to predict lead conversions
- Release date: June 2019
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 0636920424000
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