How the Wall Street Journal uses Machine Learning to predict lead conversions

Video description

Chris Boyd and John Wiley explain how the Wall Street Journal uses machine learning and a proprietary algorithm to predict the likelihood for someone subscribing, which in turn dictates the paywall experience that customer receives.

Product information

  • Title: How the Wall Street Journal uses Machine Learning to predict lead conversions
  • Author(s): Chris Boyd, John Wiley
  • Release date: June 2019
  • Publisher(s): O'Reilly Media, Inc.
  • ISBN: 0636920424000