Successful digital initiatives demand that leaders frame performance targets around data-defined business objectives rather than technological capabilities.
- This article draws on the authorsâ experience advising large legacy companies on designing, structuring, and shaping effective transformation programs across a variety of industries.
- The authors also incorporated findings from MIT Sloan Management Reviewâs Strategic Measurement initiative.
The most dangerous step leaders take in pursuit of digital transformation is declaring digital transformation their goal. More than any other error, confusing the means with ...