Chapter Twenty-seven. Don’t think about the first four minutes

First impressions are important, aren’t they? I was going to put this quote at the top of the page: “A smile increases your face value”—but thought if it makes me want to throw up, it might have the same effect on you.

In just a moment I’m going to share with you perhaps the most powerful idea in this book. It’s the one idea, which I’ve been sharing on stage with thousands of people all around the world for the past 15 years, that I get the most positive feedback on in terms of improving your relationships with family, friends, customers, and prospects. So it is really important if you want ...

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