Chapter Thirty-one. Don’t ask, “How do you do that?” Don’t act “as if.” And don’t be naïve

If you’ve never done something before, don’t find someone who has, and don’t ask him the question: “How do you do that?” And never add: “Oh, and can I take notes?” Having asked that question of loads of successful people, on planes, trains, and automobiles, and anywhere else I come into contact with them, again purely for research, do you know what happens? Sometimes they tell me, in just 10 minutes, something it took them 25 years to find out. You must never do the same.

I once asked Richard Emmanuel, a young ...

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