How to be a Complete and Utter F**k Up, 3rd Edition

Step

43

Don’t develop winners and winning relationships

Quote to avoid

“Before you criticize someone, you should walk a mile in their shoes. That way, when you criticize them, you’re a mile away and you have their shoes.”

Jack Handey

Skinner’s¹ behaviour modification principle states: ‘Every behaviour you reward you reinforce.’ And it doesn’t matter whether the behaviour is good or bad. Let’s say you are out supermarket shopping with a small child in tow. Being a small child, after not very long, it gets bored but can’t get your attention so decides the best course of action will be to hurl itself from its seat in the shopping trolley on to the floor and roll around in a red-faced tantrum screaming, “Sweets, sweets, sweets,” at the top of ...