When employee motivation is lacking, many leaders grab the loudspeaker. They stand up, deliver an inspiring speech, and hope for the best. There is reason to believe, though, that it is often more effective for leaders to take a backseat. Leaders can accomplish more by outsourcing inspiration to end users—the people who benefit from the organization’s products and services. It is a different way of motivating and engaging employees, one that recognizes the power of leaders’ actions to speak louder than their words. By making connections to end users, leaders can enable employees to identify their past and potential contributions, injecting greater meaning into work.
Why Outsourcing Inspiration Matters