Annex 2

Generation Entrepreni and the Emergence of New Business and Deal-Making Paradigms.

—Simon Haigh


There is growing discussion about how generation Y (also known as millennials) and generation Z, whom the author collectively describes as “Generation Entrepreni,” is changing the business landscape through their behavioral attributes. Is it also a coincidence that these same attributes happen to be aligned with good deal-making behaviors? This article provides an insight into this fascinating discussion. It is written in an accessible, easy-to-read, no-nonsense style and should be of interest to company executives, sales managers, and self-employed businesspeople. In fact, anyone who needs to make a deal.


Business; deal-closing; ...

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