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How To Become Innovative (Collection) by Craig M. Vogel, Jonathan Cagan, Robert Shelton, Marc Epstein, Tony Davila

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Index

A

Aaker, D. A., 102

ADHD management case study, 289

Aeron Chair case study, 351-352

aesthetics, as Value Opportunity, 75

affective interaction design, 207

aircraft manufacturing case study, 320-322

allocating resources, 156-157

financing, 158-159

scheduling, 157-158

team selection, 159-160

aluminum cans, VOA (Value Opportunity Analysis) of, 96-98

aluminum seating, Positioning Map of, 52

analysis of VOs (Value Opportunities), 81-84

BodyMedia FIT System, 86-87

Coca-Cola bottles/cans, 96-98

GE Adventure Series MRI, 89-90

Margaritaville Frozen Concoction Maker, 84-85

Starbucks, 87-89

anthropometrics, 231-235

Apple

brand and product strategy integration, 101-102

VOs (Value Opportunities) and brand identity, 120

Apple iMac, 359

Arnold, Susan, ...

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