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How To Become Innovative (Collection) by Craig M. Vogel, Jonathan Cagan, Robert Shelton, Marc Epstein, Tony Davila

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Glossary of Acronyms and Terms

iNPD: Integrated new product development, an approach to product development that supports team integration based on fulfilling the needs, wants, and desires of customers and interests of other significant stakeholders.

iNPD phases: Four phases in the iNPD process, from product planning to program approval:

Phase I: Identifying the opportunity

Phase II: Understanding the opportunity

Phase III: Conceptualizing the opportunity

Phase IV: Realizing the opportunity

Perceptual Gaps: The differences in perspectives team members have that stem from discipline-specific thinking and prevent teams from developing an integrated, interests-based conflict-resolution process.

POG: Product Opportunity Gap, the gap between what ...

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