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How To Become A Business Angel: Practical advice for aspiring investors in unquoted companies by Richard Hargreaves

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Chapter 4: Assessing an Opportunity

Introduction

Once you have found some investment opportunities you need to assess them to decide if you wish to invest. In this chapter I focus on how to balance the upside potential of an investment against the risk of its failure.

Assessing an opportunity is hard but time spent on it is worthwhile because once you invest there is no easy way out. Unlike marriage, angel investing has no divorce clause. Nor can there be any guarantee that huge amounts of due diligence will give you a winner. Even the best professional venture capital firms specialising in early stage ventures expect around 40% to fail, 40% to become living dead and, if they are lucky, 20% to become big successes which pay for the losses ...

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