10 Logo treatments
A TREATMENT IS AN ADAPTATION of an existing artwork to create a new work in a different style. An example is the conversion of a static 2D logo to a 3D animation for a video or website. Logo treatments appear on television, company websites, corporate videos, even at YouTube.com.
Often, all you have to work with is a business card. The client asks for 5-10 seconds of knock-em-dead animation, and they expect you to figure out what to do. You could spend days beating your brain for an idea that may or may not work, or you can use one of the tried-and-true themes that have been delighting clients for decades.
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