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How to Conduct Focus Groups—Business Skills by Neal Chalofsky

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Chapter . Job Aid

Focus Group Checklist

Have you decided to use a focus group, but still need help? Let the checklist below assist you with the task of getting organized. Check off each item as you complete it.

Planning the Focus Group

• Establish the purpose

• Determine the budget

• Design the questions

• Select and train a facilitator

• Identify physical facilities

• Select participants

• Write and mail letters of invitation

• Arrange for refreshments

• Arrange for any materials and supplies

Conducting the Focus Group

• Arrange the room (chairs, refreshments, flipcharts, and so forth)

• Welcome participants and give out name tags

• Introduce the facilitator, recorder, and observer

• Thank participants at the end of the discussion

• Mention any ...

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