How to Craft a Disruptive Hypothesis: Be Wrong at the Start to Be Right at the End

Book Description

This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.

Where revolutionary innovations begin: How to create your own “unreasonable provocation.”

It starts with a wild question: In Hollywood, it might be, “What would happen if a shark swam into a resort and attacked a swimmer?” Jaws. In video rentals, “What would happen if we eliminated late fees?” Netflix. These revolutionary innovations began with a disruptive hypothesis, a crazy way to end the question, “I wonder what would happen if we….”

Table of Contents

  1. Title Page
  2. Copyright Page
  3. FTPress Delivers Elements

Product Information

  • Title: How to Craft a Disruptive Hypothesis: Be Wrong at the Start to Be Right at the End
  • Author(s): Luke Williams
  • Release date: December 2010
  • Publisher(s): Pearson
  • ISBN: 9780132697989