Book description
This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.
Where revolutionary innovations begin: How to create your own “unreasonable provocation.”
It starts with a wild question: In Hollywood, it might be, “What would happen if a shark swam into a resort and attacked a swimmer?” Jaws. In video rentals, “What would happen if we eliminated late fees?” Netflix. These revolutionary innovations began with a disruptive hypothesis, a crazy way to end the question, “I wonder what would happen if we….”
Table of contents
Product information
- Title: How to Craft a Disruptive Hypothesis: Be Wrong at the Start to Be Right at the End
- Author(s):
- Release date: December 2010
- Publisher(s): Pearson
- ISBN: 9780132697989
You might also like
video
Sketch Out Your Hypothesis
This business model canvas lets you look at all nine building blocks of your company on …
book
Marketing 3.0: From Products to Customers to the Human Spirit
Understand the next level of marketing The new model for marketing- Marketing 3.0-treats customers not as …
book
The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business
A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM …
book
Too Good To Fail?
‘This book is a must for anyone interested in improving their management skills.’ Chris Green, Former …
