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The Financials

In the end, all business operations can be reduced to three words: people, product, and profits.

—Lee Iacocca

A key to Facebook is its focus on data. From the early days, Mark Zuckerberg made it a priority to develop systems that tracked numerous metrics such as daily active users, time spent on the site, mobile traffic, and so on.

But in order for the data to have any meaning, it must be connected to the financials. Toward this end, Zuckerberg has also focused on creating a highly sophisticated financial reporting system. This has made it easier to monetize traffic and also to meet the rigorous compliance requirements of being ...

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