Peter Crawfurd and Michael Yang
E-commerce re-designs can double your sales over night permanently, but they can also cut them in half. In this miniseries we’ll be looking at what elements are especially important and whether you should be doing an e-commerce re-design.
For the sake of clarity, re-design for this article means when at least the site has a new look, this can include product photography, usability, copywriting, and obviously the layout. It involves changing several main areas of the site in one go.
As cofounder of an e-commerce store we have experienced first hand how a re-design can double sales consistently from the day the new site is launched. That ...