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How To Create Selling E-Commerce Websites by Smashing Magazine

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Improve Your E-Commerce Design With Brilliant Product Photos

Peter Crawfurd

Product photography could well be the single most important design aspect of any e-commerce website. Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they’ll feel about purchasing from you and the better your conversion rate will be.

While any product can look great in a photo (sometimes deceptively so), keep in mind that your images should match your website’s overall aesthetic and your company’s image. Let’s start with a few great examples of how online ...

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