As a photographer and UX designer, I pay particular attention to the effectiveness of photography when I’m testing with users. Regardless of the context, users rarely fail to comment on or be influenced by photography when shopping online.
This article pulls together principles from psychology, marketing, UX design and photographic theory. It provides a set of principles to follow when commissioning and editing photography and when planning and designing profitable e-commerce user experiences.
The best way to sell products is to let them sell themselves. Consider the Gorilla Pod shown below. The photo demonstrates brilliantly the benefits of the product. The copy is supplementary; ...