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How To Create Selling E-Commerce Websites by Smashing Magazine

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How To Use Photos To Sell More Online

Show Features and Versatility

Showing a product in use communicates what it’s for and how to use it, and it helps users imagine how it will fit into their lives. It can result in a feeling of need; it will solve problems the users didn’t realize they had!

12-show-features-versatilit.pngSee www.timbuk2.com

Understand Needs

I remember doing some testing for a major automotive client. The fellow was a keen kite surfer, so his primary interest was the size of the car’s trunk. He is the perfect example of a customer who has primary considerations, or “deal-breakers”, on which they are not willing to compromise. Photography can help your website communicate ...

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