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How To Create Selling E-Commerce Websites by Smashing Magazine

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How To Use Photos To Sell More Online(3)

Show Objects in Their Natural Environment

The environment in which you place the subject helps the viewer understand the product’s purpose and suitability. A shot of a grizzly in its natural habitat seems much more fitting and “real” than a shot of that grizzly bear in, say, a parking lot. Product shots in an appropriate environment suggest both where and how the product can be used.

29-natural-environment.pngSee www.rapha.cc

Convey a Sense of Scale

Buying something online can be problematic. Predicting its suitability is difficult without seeing or touching it. (Will it fit? Will it match? Will it look right?) Including an object with ...

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